Monsieur Renaud's blunder

Monsieur Renaud’s blunder

Whether you’re an athlete, an artist, or an entrepreneur, you publicly brag about your successes more than your bad ones. And our mistakes?

Posted at 8:00 am

isabel dough

isabel dough

Last April, while working under the sun in the Dominican Republic, Bruno Renaud spent a fun Easter Monday. Sweat runs down his temples, but not because the temperature is tropical. He just sent an email. A formality in other times, other skies. But the co-founder of Jameo, a personalized clothing SME, made the wrong recipient list…

“I had to send my communication to investors with our trading results,” says Bruno Renaud. I sent it to 4,600 people, instead of 23, including customers. A few seconds later, you receive messages that you shouldn’t normally receive. “My first instinct was to reread what I had just sent,” he continues. It was at least a good month, but I was talking about raising our prices. »

A miracle on this day after the resurrection of Christ! The mistake has never been categorized as unforgivable. On the contrary, it motivated the company to be more transparent with its employees and customers. “People have congratulated us on our growth,” says Bruno Renaud. Three people even sent us their CVs, writing to us, “If you ever have a job to fill.” ! »

A new section on the Sherbrooke company site, called Sustainable Development, was born more out of a blunder. In this time of job crisis, where organizations are throwing themselves wide open to attract employees, this section looks like a list of pitches to convince people to apply!

We read there in particular that employees have all the time off to work remotely, as far as South America if they wish. That the ten Jameo employees are involved in the company’s business plan. That they have the possibility of becoming shareholders. That the company is carbon neutral certified by LCL Environnement. And, above all, that Jameo clothes are created in Quebec, but designed in Pakistan.

Thus we can read: “We have developed a relationship of trust and friendship with our supplier. Here is the proof [photo à l’appui] : We were invited to the wedding of the owner of our production plant and our CEO, Bruno, was the best man. Since our inception, we have worked closely with our supplier and visit them regularly. »

“During the pandemic, at the time of the Blue Basket, many companies said they were Quebecers, but they buy from China, for example, points out Bruno Renaud. Not everything can be done in Quebec. But are they the right conditions? »

Therefore, our motto is transparency. And our goal is to have a sustainable production plan. We want to avoid, for example, making cheap promotional clothing, so that whoever receives it doesn’t just wear it as pajamas!

Bruno Renaud, co-founder of Jameo

The site also shows how much of a customer’s bill is spent on research and development, profits, and salaries. “We are not afraid to share the good and the bad with our investors, for example,” says Bruno Renaud.

a new platform

Jameo recently received $1.1 million in funding from angel investors, as well as the BDC and Investissement Québec for the creation and launch of a technology platform that will allow customers to design their own personalized items. This should be up and running in a few months. It will help reach a broader customer base and solidify Jameo’s vertical supply chain. “Going through a distributor is more or less possible for us, because we don’t like prefabricated products,” explains Bruno Renaud.

With this platform, customers will be able to design their own clothes and choose sizes, in particular, avoiding the stages of presentation on paper and face-to-face appointments. “From now on, orders will be placed more quickly,” says Bruno Renaud. We will be more in support. »

Jameo (formerly Unique Wool) counts among its clients universities, SMEs, start-ups and large organizations such as Cascades and Decathlon. “Companies have a shortage of employees, so they seek to increase the feeling of belonging, says Bruno Renaud. And that often involves custom, one-of-a-kind clothing (hoodie, fleece, etc.). »

The company says it has had 108% sales growth in the past year and expects another jump between 75% and 100% for the current year.

More information

  • 100%
    Proportion of plastic bags that Jameo wants to eliminate by opting for more sustainable solutions

    Source: Jameo

    Year in which Jameo wishes to have obtained the B-Corp certification

    Source: Jameo

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