Blackout and False Advertising: First Class Lawsuit Filed Against Rogers

Blackout and False Advertising: First Class Lawsuit Filed Against Rogers

Less than a business day after the major Rogers networks outage, a class action lawsuit application was filed Monday morning to compensate all Quebecers who were victims.

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Without wasting a second, the LPC firm Avocat made the case over the weekend. He’s asking for $400 for each Rogers, Fido or Chatr customer who couldn’t use his service last Friday or Saturday.

The first $200 is for the breakdown itself. On Friday, all Rogers services were inaccessible, whether for individuals, governments or banks.

In addition to paralyzing the 911 network, the pan-Canadian blackout caused significant financial losses for many businesses, as if they are Rogers customers, they were unable to make credit or debit card transactions.


Many businesses were affected by the Rogers network outage on Friday.  At Montreal's Central Market, Tim Hortons manager Inderpal Singh (left) estimates the financial losses to be at least $1,000.

Photo Nora T. Lamontagne

Many businesses were affected by the Rogers network outage on Friday. At Montreal’s Central Market, Tim Hortons manager Inderpal Singh (left) estimates the financial losses to be at least $1,000.

The second installment refers to “false advertising” by Rogers, which prides itself on having “the most reliable network in Canada”.

The “most trusted network” erased

“Effective July 8, 2022, Rogers management directed its stores to remove any advertising containing the reference [au réseau le plus fiable] of their stores,” reads the document filed by Joey Zukran of LPC Avocat.

The attorney argues that this request by Rogers to his retailers is an admission of guilt and proves that his advertising is misleading.

In addition, anyone who was in Quebec last Friday or Saturday and was unable to complete an Interac transaction is asked to register for the class action lawsuit on the LPC Avocat website.

Zukran’s lawyer was unable to determine on Monday the amount of compensation he intends to seek for them.

And even if Rogers promised affected customers that they would be compensated for the loss of service, “it doesn’t change anything,” he adds.

The court will still be able to punish the company for breaching its contract, argues Joey Zukran.

very alarming

But it will not be for now: a judge must examine the request for authorization first. The action could go ahead “before the end of the year,” estimates the lawyer.

Authorized or not, the situation could not be more embarrassing for this telecommunications giant, for which it is the second major blackout in 15 months.

“These networks are designed with redundancies to ensure something like this doesn’t happen. The fact that this has happened is very, very alarming,” technology specialist Andy Baryer told Global News.

Canadians are already paying high prices for internet and mobile phones, he added, “and now we have these kinds of service interruptions.”

The arrival of a fourth player in the Canadian market – after Rogers, Bell and Telus – would not hurt, according to him.

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